MOHAWK PAPER REBRAND

Mohawk has been making premium printing paper since 1931. Last week Mohawk announced a major reinvention of their business to “thrive in today’s digital world”. They have launched a snazzy new website designed by Hydrant and developed by Avatar, as well as introduced a new identity designed by Pentagram partner Michael Bierut and associate partner Joe Marianek.

Source: http://www.underconsideration.com/brandnew...